On-Page SEO: Simple Steps to Make Your Blog Posts Rank Higher

You’ve written a great blog post… but will anyone find it on Google?

That’s where On-Page SEO comes in.
It’s the art of optimizing every part of your content — right inside the post — so search engines know exactly what it’s about.

Let’s break it down in a simple, human way 💡

🧠 What Is On-Page SEO?

On-Page SEO is everything you do within your blog post or page to help it rank better on search engines.

This includes:

• Using keywords
• Formatting content
• Adding internal links
• Writing strong titles and descriptions
• Structuring headings properly

If Google can understand your content, it can show it to the right people.

🔑 Start with a Strong Focus Keyword

Choose one main keyword that your post is targeting — like “start a blog” or “on-page SEO for beginners”.

Use it naturally in:

• Your title (H1)
• Your first paragraph
• At least one H2 heading
• Your meta title & meta description
• The URL (slug)

📌 Tip: Don’t force it. Write for humans first — and search engines second.

🏷️ Write a Click-Worthy Meta Title and Description

These are what people see in Google results — so make them count!

• Meta Title: Around 60 characters
• Meta Description: Around 150–160 characters
• Include the focus keyword
• Make it enticing so people want to click

💬 Example:
“On-Page SEO Made Simple – A Beginner’s Guide to Better Google Rankings”

🧱 Use Proper Headings (H1, H2, H3)

Structure matters!

• Use H1 for your main title (once per post)
• Use H2 for main sections
• Use H3 for sub-sections under H2s

✅ This helps both readers and search engines understand your content.

🔗 Add Internal and External Links

Internal linking = gold for SEO 💰

• Link to other helpful posts on your site
  (like our guide to Keyword Research)
• Link to trusted external sources (like Moz or Google)

This builds relevance, keeps readers on your site longer, and boosts your rankings.

🖼️ Use Images with Alt Text

Images make your post more engaging — but don’t forget to:

• Compress images for faster load speed
• Use descriptive Alt Text that includes your keyword
• Add relevant file names (e.g., on-page-seo-guide.webp)

📱 Make It Mobile-Friendly

• Use short paragraphs and bullet points
• Keep font size readable
• Use buttons and images that scale well on phones
• Test your post on mobile before publishing

📏 Improve Readability and Flow

Search engines prefer content that’s easy to read:

• Use short sentences and clear language
• Add spacing between paragraphs
• Use bold and italic to highlight important points
• Keep your tone natural and helpful

📌 Bonus Tip: Use tools like Hemingway Editor to check your writing flow.

🧰 On-Page SEO Tools to Help You

Here are some beginner-friendly tools:

• Rank Math SEO – plugin to optimize titles, descriptions, and more
• Yoast SEO – alternative SEO plugin
• Grammarly – fix grammar & clarity
• Google Search Console – track your performance
• PageSpeed Insights – check site speed

💬 Final Thoughts

On-Page SEO isn’t about tricking Google — it’s about making your content clear, helpful, and easy to understand.

Focus on writing for humans, follow these simple steps, and you’ll set yourself up for long-term SEO success 🔥

📌 Ready for more?
Check out our guides on:

• SEO Basics
• Keyword Research