Email Marketing Tools for Bloggers: Top Platforms to Try

💌 Why You Need an Email Tool

Sending emails from your personal inbox won’t cut it.
To manage subscribers, create automations, and stay professional — you need an email marketing platform.

These tools help you:

• Design beautiful emails
• Schedule campaigns
• Track open and click rates
• Grow your list with forms and automations

✅ Email tools = your best friend for growing and nurturing your blog audience.

🏆 Best Email Tools for Beginners

Here are some of the most popular platforms — with pros and cons for each:

1. 💙 Brevo (formerly Sendinblue)

Perfect for bloggers on a budget who want powerful features.

• Free plan: 300 emails/day
• Drag & drop email builder
• Advanced automation
• Custom landing pages and forms
• SMS and transactional email included

✅ Best for: All-in-one marketing on a budget

2. ✨ MailerLite

Simple and clean — great for minimalists.

• Free plan: 1,000 subscribers / 12,000 emails per month
• Easy to use
• Built-in landing pages
• Automation and segmentation

✅ Best for: Bloggers who want ease and clarity

3. 🎯 ConvertKit

Designed specifically for creators and bloggers.

• Free plan: up to 1,000 subscribers
• Great visual automation builder
• Tag-based subscriber system
• Ideal for digital products and courses

✅ Best for: Content creators and niche bloggers

4. 🎨 Flodesk

Modern design and unlimited everything (flat-rate pricing).

• No free plan, but offers a 30-day trial
• Visually stunning templates
• Unlimited subscribers and emails
• Fixed monthly price

✅ Best for: Bloggers who love aesthetics

5. 📈 GetResponse

Powerful features — best for growing businesses.

• Free plan with basic features
• Marketing automation + webinars
• A/B testing and advanced analytics

✅ Best for: Bloggers scaling into business mode

🔍 What to Look For in an Email Tool

• Free plan with enough features
• Easy-to-use editor
• Custom forms and landing pages
• Automation workflows
• Analytics and performance tracking
• GDPR compliance options

💡 Start simple — you can always upgrade later.

📌 Pro Tips for Choosing

• Don’t get overwhelmed — test 1–2 tools before committing
• Think about your future goals (products, courses, etc.)
• Choose a platform that supports double opt-in and tagging
• Look for integrations with WordPress and other tools you use

🔗 Internal Navigation

👉 Not sure how to start? Go back to Building Your List
👉 Want to build forms? See our Website Design Guide
👉 Ready to start sending emails? Check out our Newsletter Tips

💬 Final Words

The right email tool will save you time, grow your list, and help you build a loyal audience.

Test what works for you — and start building that connection, one email at a time 💙