Selling Digital Products: How to Launch & Scale Your Own Blog-Based Offers
Table of Contents
🧠 Introduction
Tired of promoting other people’s products?
Why not create your own and keep 100% of the profits?
Digital products are one of the best ways for bloggers to create scalable, passive income — without worrying about inventory, shipping, or logistics.
Whether you want to sell a $7 checklist or a $97 mini-course, this guide will show you exactly how to launch and sell digital products right from your blog.
💡 Why Sell Digital Products?
- Create once → sell forever
- 100% profit (no affiliate split)
- Positions you as an expert
- Builds authority + email list
- Works with any niche
🧠 Best part? You can start small and grow with experience.
📦 Popular Digital Product Ideas for Bloggers
📝 Templates & Planners
- Blog planners
- Canva templates
- Notion dashboards
- Pinterest templates
📚 eBooks & Guides
- “Start a Blog” guide
- SEO checklists
- Niche-specific tutorials
🎥 Mini Courses
- Email list building
- Writing better blog posts
- Monetization strategies
🎁 Bundles & Toolkits
- Resource libraries
- Content calendars
- Lead magnet packs
🛠️ Tools to Create Your Digital Products
- Canva – For beautiful PDFs, workbooks, and templates
- Google Docs/Slides – Easy formatting
- Notion – Create dashboards to sell
- Loom or OBS – Record video tutorials
- Trello – For downloadable content kits
💡 Keep it simple but useful — polish comes later.
🏪 Where to Sell Them
You can sell directly through your blog or use external platforms.
On Your Blog:
- WooCommerce (free plugin for WordPress)
- Easy Digital Downloads
- Shopify Buy Button
External Platforms:
- Gumroad
- Payhip
- Sellfy
- Etsy (for printables)
Integrate with your email list for automated delivery.
📢 How to Promote Your Digital Products
- Create a sales page with clear benefits
- Write blog posts that lead naturally to the product
- Add banners or buttons inside relevant posts
- Share in email newsletters
- Use Pinterest or SEO for long-term traffic
🧠 Tip: Add a tripwire — low-cost offer right after email signup.
🧠 Bonus: Use Email Automation to Boost Sales
Set up a sequence like:
- Freebie delivery
- Nurture emails (value first)
- Introduce your product
- Offer a time-sensitive discount
- Reminder/follow-up email
Tools: Brevo, MailerLite, or ConvertKit
🔗 Internal Navigation
👉 Want to build a list first? Read Email List Building Guide
👉 Not sure what to create? Visit Lead Magnet & Product Ideas (Coming Soon)
👉 Need tools? Go to Productivity & Design Tools
💬 Final Words
Selling digital products doesn’t require a huge audience.
It just takes the right offer — one that solves a problem and adds value.
Start simple.
Build something helpful.
Then let your blog do the selling 💙