Best Email Tools for Bloggers: Top Platforms for Growing & Engaging Your List
Table of Contents
🧠 Introduction
Want to grow your blog?
You need an email tool that makes it easy to collect subscribers, send beautiful newsletters, and automate your emails without stress.
But with so many options out there… how do you choose?
In this guide, we’ll compare the top email marketing platforms for bloggers in 2025 — from free tools for beginners to advanced services for scaling pros.
💌 What to Look For in an Email Tool
When picking a platform, check for:
- ✅ Free plan (or affordable starting price)
- ✅ Visual email builder
- ✅ Automation features
- ✅ Good deliverability
- ✅ Easy integration with WordPress
- ✅ GDPR compliance
- ✅ Support and tutorials
🧠 Tip: Don’t overpay for features you won’t use yet.
🔷 1. Brevo (formerly Sendinblue)
Best for: Automations + transactional emails + clean UI
Free plan: Yes (300 emails/day)
Features:
- Drag & drop email builder
- Smart segmentation
- SMS + WhatsApp integration
- Advanced workflows
- High deliverability
- WordPress plugin available
💙 Our top pick for beginner bloggers who want pro features for free.
🟢 2. MailerLite
Best for: Beautiful emails + beginner-friendly UI
Free plan: Yes (1,000 subscribers / 12,000 emails)
Features:
- Clean drag & drop builder
- Easy landing page + form creation
- Automation workflows
- Great analytics
- Affordable paid plans
🌿 Perfect if you want elegance + ease of use.
🟠 3. ConvertKit
Best for: Creators + segmenting + automation
Free plan: Yes (up to 1,000 subs)
Features:
- Visual automation editor
- Creator-focused (courses, digital products)
- Clean forms and landing pages
- Tag-based subscriber system
- Commerce options for selling directly
🎯 Ideal if you’re building a content-based brand.
🟡 4. Flodesk
Best for: Stunning visual emails
Free plan: No (Flat $38/month after free trial)
Features:
- Gorgeous templates
- Unlimited subscribers
- Simple UI
- Great for photographers/designers
🖼️ Style-first creators love it — but it’s not cheap.
⚪ 5. Mailchimp
Best for: Beginners who want basic tools fast
Free plan: Limited (500 contacts)
Features:
- Quick setup
- Templates and pre-built journeys
- Decent automation
- Reporting dashboard
🧠 Used to be the go-to tool, but many bloggers now prefer MailerLite or Brevo.
⚙️ Honorable Mentions
- Moosend – Affordable, automation-heavy
- EmailOctopus – Clean + simple
- TinyEmail – AI-powered subject lines
- GetResponse – All-in-one marketing suite (advanced)
🗂️ Feature Comparison Snapshot
| Tool | Free Plan | Best For | Automation | Visual Editor | Landing Pages |
|---|---|---|---|---|---|
| Brevo | ✅ 300 emails/day | Automation + Free | ✅ | ✅ | ✅ |
| MailerLite | ✅ 1,000 subs | Clean + Easy | ✅ | ✅ | ✅ |
| ConvertKit | ✅ 1,000 subs | Creators + Tagging | ✅ | ✅ | ✅ |
| Flodesk | ❌ | Visual-first Creators | ✅ | ✅ | ✅ |
| Mailchimp | ✅ 500 contacts | Simple Startups | ✅ | ✅ | ✅ |
💡 Start free → upgrade when your list grows.
🔗 Internal Navigation
👉 Want to start building a list? Go to Email List Building Guide
👉 Need freebie ideas? Visit Lead Magnet Ideas (Coming Soon)
👉 Ready to automate? Read Email Automation Strategies (Coming Soon)
💬 Final Words
Your email tool isn’t just software — it’s your direct line to your audience.
Choose one that fits your current needs, makes your life easier, and grows with you.
You can always switch tools later — but starting smart means growing faster 💙