Best SEO Tools for Bloggers: Simple Tools to Help You Rank Higher on Google (Even If You’re a Beginner)

You’ve written a great post — now how do you make sure people find it?

That’s where SEO tools come in.

Whether you’re doing keyword research, optimizing blog posts, or tracking traffic, the right tools can help you rank faster, smarter, and easier 🔍📈

Here’s a beginner-friendly list of the best SEO tools to grow your blog traffic — even if you’re not an expert (yet!).

🔑 1. Keyword Research Tools

Find what your audience is searching for — and create content around it.

🟠 Ubersuggest

• Free + paid plans
• Great for keyword ideas and difficulty score
• Includes content suggestions and site audit

🟢 Google Keyword Planner

• Originally for ads, but useful for bloggers
• Shows search volume and keyword trends

🧠 AnswerThePublic

• Turns keywords into real questions people are asking
• Great for blog titles and FAQs

📌 New to keywords? Start with our Keyword Research Guide

🧠 2. On-Page SEO Optimization Tools

Make sure your content is optimized for both readers and search engines.

🧩 Rank Math SEO (WordPress Plugin)

• Suggests focus keywords, titles, and meta descriptions
• Adds schema markup + breadcrumbs
• Built-in readability score and analysis

🟣 Yoast SEO (Alternative)

• Similar to Rank Math, with content and readability checks

📊 3. Site Analytics & Tracking Tools

Know what’s working — and what’s not.

📈 Google Search Console

• See your impressions, clicks, and top-performing keywords
• Fix indexing issues
• Submit your sitemap

📊 Google Analytics (GA4)

• Track user behavior: where visitors come from, how long they stay, etc.
• Helps measure content success and bounce rate

📌 We use both tools here at The Blog Beginner — and recommend you do too!

🧹 4. Technical SEO & Site Audit Tools

Keep your blog clean, fast, and error-free.

🔍 Ahrefs Webmaster Tools

• Free technical audits
• See broken links, slow pages, and indexing issues

⚡ LiteSpeed Cache (WordPress Plugin)

• Improve site speed — a direct SEO factor
• Includes image optimization and CDN support

🛠️ 5. Extra SEO Helpers (Bonus Tools)

🧼 SEO Minion (Chrome Extension)

• Check on-page SEO, links, and SERP previews

🧪 SERPsim

• Preview what your blog post will look like on Google

🔗 Broken Link Checker

• Scan your blog for broken or outdated links

📌 Learn more in our Website Optimization Guide

✅ Final Thoughts

You don’t need a huge budget or complicated tools.
You just need the right tools for where you are now.

Start with these basics:

• Ubersuggest for keyword ideas
• Rank Math for optimization
• Google Search Console to track growth

📌 Next: Check out our favorite Website Tools to keep your blog fast, secure, and organized.