Email Tools for Bloggers: Top Platforms to Grow and Automate Your List
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Email marketing doesn’t have to be complicated — especially when you’ve got the right tools.
Whether you’re just starting out or ready to scale, the right platform can save you time, automate your work, and grow your audience.
Let’s explore the best email tools for bloggers in 2025 💌
🧰 What Makes a Great Email Marketing Tool?
Before we dive into the list, here’s what to look for in a good email marketing platform:
- Easy to use
- Automation features
- Customizable signup forms
- Analytics and reporting
- Integrations with WordPress
- Affordable pricing (or free plan!)
You don’t need the most expensive tool — just the one that works best for your needs.
✉️ 1. Brevo (formerly Sendinblue)
Perfect for: Beginners who want automation + simplicity
Brevo offers:
- A generous free plan (up to 300 emails/day)
- Drag-and-drop email builder
- Automation workflows
- Transactional emails
- SMS marketing
- Landing pages and forms
🎯 We use Brevo here on The Blog Beginner — and we love it!
🔗 Visit: https://www.brevo.com
🧱 2. MailerLite
Perfect for: Simplicity with powerful features
MailerLite offers:
- Beautiful email templates
- Advanced automation (even on the free plan)
- A/B testing
- Subscriber tagging
- Landing pages
✅ Clean interface, great for visual thinkers!
✨ 3. ConvertKit
Perfect for: Bloggers and content creators
ConvertKit focuses on:
- Simple, text-based emails
- Sequences and visual automation
- Easy tagging and segmentation
- Great support and learning resources
- Creator-friendly tools (like tip jars, products, etc.)
💡 Slightly more expensive, but very user-focused.
🐵 4. Mailchimp
Perfect for: Bloggers who want brand flexibility
Mailchimp includes:
- Drag-and-drop email builder
- Templates and scheduling
- Basic automation
- Reporting and analytics
- E-commerce features
📌 It’s popular, but the free plan has more limitations now than it used to.
📈 5. Moosend
Perfect for: Affordable email automation
Moosend offers:
- Advanced automation tools
- Easy campaign setup
- List segmentation
- Real-time analytics
- Good pricing for small bloggers
✅ Not as “famous,” but growing in popularity for good reason.
🧠 Which Tool Should You Choose?
Here’s a quick breakdown:
| Recommended Tool | Need |
| Brevo | Super beginner |
| MailerLite | Visual simplicity |
| ConvertKit | Creator-focused |
| Mailchimp | Brand flexibility |
| Moosend | Cost-effective automation |
Start free, and upgrade only when you need more features.
🔗 Other Useful Email Tools to Know
- Canva – design lead magnets, headers, and visuals
- OptinMonster / ConvertBox – create popups and signup forms
- Flamingo – save form submissions in WordPress
- Google Analytics – track signup conversions
- WP SMTP – improve email deliverability on WordPress
💬 Final Thoughts
Your email tool isn’t just software — it’s your direct link to your audience.
Pick one that fits your current stage, then focus on building trust and consistency.
📌 Next up: Learn how to create your first newsletter that people actually want to open!