How to Write Newsletters That Your Subscribers Actually Want to Read (and Click!)

Most people ignore emails.
But some emails? People wait for them.

The difference? A great newsletter.

Whether you’re sharing tips, updates, or your latest blog post, a well-crafted newsletter helps you stay connected, build trust, and turn subscribers into loyal fans 💌📰

Let’s walk through how to create simple, effective newsletters — even if you’re not a writer.

🤔 1. What Is a Newsletter?

A newsletter is an email you send to your list — regularly or occasionally — to:

• Share updates
• Provide value
• Drive traffic
• Promote a product or affiliate offer
• Stay top-of-mind

Think of it like a mini blog post — straight to your reader’s inbox.

🧠 2. Why Newsletters Matter

Here’s what makes newsletters so powerful:

• ✅ Builds a direct relationship with readers
• ✅ Keeps people coming back to your site
• ✅ Great for announcing new blog posts or freebies
• ✅ Helps you earn through affiliate links or digital offers

📌 It’s not just “email marketing” — it’s real communication.

✍️ 3. What to Write in Your Newsletter

There’s no one format — but here are a few types:

📝 Content Update

“Hey! I just published a new post on starting a blog with zero experience — here’s the link + bonus tip.”

💬 Personal Story + Tip

“This week I tried a new SEO plugin… and here’s what happened.”

🧰 Resource Roundup

“3 blogging tools I’m loving this month”

🔥 Promotion + CTA

“The tool I use for email marketing is 40% off this week — here’s why I recommend it.”

💡 Always lead with value, not selling.

🧩 4. Tips for Writing Engaging Newsletters

✅ 1. Use a Personal, Friendly Tone

Write like you’re talking to one person — not a crowd.

✅ 2. Keep It Short

1–3 short paragraphs is enough. Add spacing and bullet points for readability.

✅ 3. Include One Clear CTA

What do you want them to do?

• Read a blog post
• Download a freebie
• Reply to your email
• Click an affiliate link

🎯 One email = one purpose.

✅ 4. Use a Catchy Subject Line

Examples:

• “Quick tip to boost blog traffic today 🚀”
• “I didn’t plan to share this, but…”
• “Your free checklist inside”

📌 Avoid clickbait. Make it real + curious.

📅 5. How Often Should You Send Newsletters?

There’s no rule — but consistency matters.

Here are some options:

• Weekly (popular choice)
• Bi-weekly
• Monthly
• Only when there’s something valuable to say

Start slow — even once a month is better than nothing.

📢 6. Promote Your Newsletter

Make sure people know you send emails worth reading.

• Add a signup form to your blog
• Promote your freebie (lead magnet)
• Mention it in your blog posts and social media
• Include a teaser like: “Join 1,000+ bloggers who get weekly tips!”

📌 Need help? Check our List Building Guide

✅ Final Thoughts

Newsletters don’t need to be fancy. They need to be you.

• Keep them short
• Make them helpful
• Be consistent
• Have fun with it!

📌 Ready to turn emails into income? Jump to our Monetizing Email Guide