Keyword Research: How to Find the Right Words to Grow Your Blog
Table of Contents
Want more people to find your blog? Start with the right words.
That’s exactly what keyword research is about — discovering what your audience is actually searching for.
In this beginner’s guide, you’ll learn how to find keywords that drive real traffic (without needing fancy tools or a marketing degree). Let’s go! 🎯
🔑 What Is Keyword Research?
Keyword research is the process of finding the search terms people type into Google — and using them in your content to show up in search results.
Example: If people are searching for “best blog hosting for beginners,” and you have an article with that exact topic… boom! That’s traffic potential.
🤔 Why Keyword Research Matters
- Helps you write content people are actually looking for
- Increases your chances of ranking on Google
- Brings more targeted, organic traffic
- Helps you understand your audience better
- Guides your content strategy (so you don’t waste time writing random stuff)
Bottom line: Smart keywords = smart growth.
🛠️ Free Tools You Can Use for Keyword Research
You don’t need to spend money to get started. These free tools are more than enough:
- Ubersuggest – great for beginners (free version available)
- Google Search Suggestions – just start typing in Google and see what shows up
- AnswerThePublic – find real questions people ask
- Google Keyword Planner – requires a Google Ads account but it’s free
- Google Trends – see what’s trending over time
📌 Bonus tip: Sometimes, the best keywords are long and specific. These are called long-tail keywords, like “how to optimize images for WordPress blog.”
📋 Types of Keywords to Know
Here are a few types of keywords you’ll come across:
- Short-tail keywords – one or two words (e.g., “blogging”)
- Long-tail keywords – 3+ words, more specific (e.g., “how to start a blog in 2025”)
- Informational – questions or how-to phrases (e.g., “what is SEO”)
- Commercial – buying intent (e.g., “best hosting for bloggers”)
- Branded – with a company name (e.g., “Hostinger vs Bluehost”)
🧠 How to Choose the Right Keywords
When choosing a keyword, ask yourself:
- Is it relevant to my blog?
- Are people actually searching for it?
- Can I realistically compete for it?
- Does it match what I want to rank for?
Start with low-competition, long-tail keywords — they’re easier to rank for, especially if your site is new.
✍️ How to Use Keywords Naturally in Your Blog Post
- Include the keyword in your title (H1)
- Add it in the meta description
- Use it in the first 100 words
- Add it in H2 or H3 headings
- Sprinkle it throughout the content (but avoid keyword stuffing)
- Use related terms (called LSI keywords)
Example: If your main keyword is “start a blog,” you can also include phrases like:
- create your own blog
- beginner blog tips
- blogging for newbies
📌 Related Posts to Help You Next
💬 Final Thoughts
Keyword research doesn’t have to be complicated — just thoughtful.
Start with what your readers need. Use simple tools. Write naturally. And build from there.
Every successful blog starts with the right words…
So go find yours. 🔍✨